We are inspired by the same belief that animated the Renaissance.

 

This is the humanist principle, which for the first time viewed people as true individuals.

 

Just as Renaissance arts and crafts were full of intensely human references to which anyone might respond, so Old Florence produces its jewelry item by item as though each piece were designed to speak to a single individual.

 

Old Florence's jewelry is designed to last.

 

All we reject of the modern world is its blind adherence to mass production and mass marketing.

 

To that extent we at Old Florence are humanist and pre-industrial in our attitude, even as our craftsmen eagerly take advantage of the most modern techniques.

 

Like any Renaissance craftsman, Old Florence expects modern technology to make silver do new things.

 

Our technical research is intent on expanding the silversmith's craft.

 

This opens up new possibilities that are a vital part of the company's hallmark, equally applicable whether the project is Retro or Futuristic.

 

In fashion jewelry surprisingly little is ever radically new.

 

There is a constant recycling of basic ideas that may already have give pleasure for centuries.

 

It is tastes and technology that are always changing.

 

Old Florence might draw inspiration from an ancient Greek bangle but our aesthetic sense and techniques are wholly modern.