BERAO

ANATOMY OF A COMPANY

 

In1982 the firm Joaquin Berao was incorporated in Madrid. Twenty five years later, this company, 100% Spanish and with a total turnover 10 2005 of euro 12 million, has its own shops in Spain, Italy and Japan, and more than one hundred employees.

 

The manufacturing plant and the central offices are located at Madrid, in its own building, with more than 1,500 m2 and 40 professionals who materialize, with very high quality levels, the creations of a team of designers, headed by Mr. Joaquin Berao.

 

Since the very beginning, the company has designed, manufactured and marketed jewellery pieces that offer a very different concept. The Berao collections, made of gold, silver, diamonds and semi-precious gems, have an unmistakable hallmark due to their significant artistic component and their purity, always looking for the essential. Consequently, they are always fashionable despite the passing of time. Frequently they are defined as small sculptures due to the nature of their shapes and their aesthetic content.

 

Berao has its own outlet network in order to exhibit the collections within a suitable environment in line with the finesse of the designs there are three shops in Spain: Madrid, Claudio Coello 35, the flagship of the firm. It is a multifunctional space od 250 m2 intimate and quiet in the heart of the Ensanche district, and in Valencia, Sorni 21.

 

Milano (Italy) was the city selected in Europe for the international landing of the firm in 1988. The shop is located at Via Durini 5 and is a reference point for the citizens.

 

The firm has a presence in Japan since 1990, with retail outlets in Tokyo (2), Osaka, Kobe and Kyoto. All are located at the best areas and have spectacular spaces due to the design and dimensions.

 

It is Japan where the Berao products are especially appreciated and the company has experienced the most spectacular performance sins Japanese are very receptive in terms of the delicate designs of the firm inspired in Nature.

 

The company has received different awards during these years, among them: the golden “I” award of Telva to the best jewellery collection and the Baileys award to the best collection of accessories and very especially the “PREMO PRINCIPE FELIPE a la Excelencia Empresarial al Diseno” for “being a pioneer in the design of jewellery in Spain because, since the very beginning, the firm has been able to maintain a high quality level in its collections and to grow as a company, achieving international expansion and recognition…”

 

Recognized as well in other sectors, Berao has been constantly entrusted significant orders from public and private companies and institutes for the design and manufacturing of prizes and business gifts. (“EL SOL”, the trophy awarded in the Advertising festival of San Sebastian, the the welcome gifts for the Universal Exhibition of Sevilla 1992, and design and manufacturing of pieces for: Artespana, El Mundo, el Pais, Mahou, Caja de Ahorros del mediterraneo, Metrovacesa, Vistaalegre…)

 

It should be highlighted that the company is undergoing a strong expansion process which already makes of it reference point within sector among other Spanish jewellery brands with an international dimension 9present in Spain, Portugal, Mexico and Japan). In the near future, the company expects to expand its activities to the US market where negotiations have already started.